
We have continued to meet and exceed
customer expectations in spite of the
challenging year and the complications with
the volcanic ash cloud.
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Alongside our more established sales
channels, e-Commerce is an increasingly
important channel for our business and one
of our key drivers for growth.
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Historically, operations in our
destinations have been performed by teams
in each of the local markets. We’ve
now introduced a more centralised approach
to unlock value.
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Working together, our airlines are
achieving significant savings by improving
fuel efficiency and consolidating
suppliers.
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Group Chief Executive
Officer’s statement
Read about the Group’s
performance for 2010 and
our
world of opportunity
looking
forward
